ANDIYANA, E. .; MAULANA, M. A.; SUMARYO, S.; DJAMARAN, S. . Customer and Competitor Orientation as Drivers of New Service Development and New Product Creativity: The Role of Coupled AI Capability and Strategic Agility in Indonesian Craft SMEs. Transforma Jurnal Manajemen, [S. l.], v. 4, n. 1, p. 15–25, 2026. DOI: 10.56457/tjm.v4i1.391. Disponível em: https://www.journal.pascasarjana-unpas.web.id/index.php/tjm/article/view/391. Acesso em: 18 oct. 2026.