HR Development Strategies To Boost Sme Productivity In The Digital Economy Era: A Quantitative And Qualitative Approach
DOI:
https://doi.org/10.56457/tjm.v4i2.419Keywords:
HR Development Strategy, MSME Productivit, Digital EconomyAbstract
This study aims to analyze human resource (HR) development strategies for enhancing the productivity of MSMEs in the digital economy era. The study employs a mixed-methods approach, using SWOT analysis and SEM-PLS (version 3.0) for data analysis. Data were collected through a survey of 303 MSME owners in the South Tangerang region using purposive random sampling. Statistical analysis results indicate that HR development strategies have a positive and significant impact on MSME productivity in South Tangerang. SWOT analysis reveals that these MSMEs possess strengths such as business owner experience, product quality, high commitment, social media utilization, and strong customer relationships. However, they still face weaknesses, including low digital literacy, suboptimal HR training, limited human resources, and conventional management systems. Externally, the growth of online marketplaces, government support, digital training, and rising online market demand present opportunities to be leveraged, while global competition, rapid technological advances, imported products, and cybersecurity threats pose challenges that must be anticipated.
References
Busro, M. (2018). Teori-teori manajemen sumber daya manusia. Prenadamedia Group.
Budiarti, I. (2018). Manajemen sumber daya manusia berbasis global. Pustaka Fahima.
Ghozali, I. (2018). Aplikasi analisis multivariate dengan program IBM SPSS 25 (9th ed.). Badan Penerbit Universitas Diponegoro.
Hair, J. F., Jr., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2–24. https://doi.org/10.1108/EBR-11-2018-0203
Krismiyati. (2017). Pengembangan sumber daya manusia dalam meningkatkan kualitas pendidikan di SD Negeri Inpres Angkasa Biak. Jurnal Office, 3(1), 43–50.
Noe, R. A. (2020). Employee training and development (8th ed.). McGraw-Hill Education.
OECD. (2023). OECD digital economy outlook 2023. OECD Publishing. https://doi.org/10.1787/bb167041-en
Pemerintah Republik Indonesia. (2021). Peraturan Pemerintah Republik Indonesia Nomor 7 Tahun 2021 tentang Kemudahan, Pelindungan, dan Pemberdayaan Koperasi dan Usaha Mikro, Kecil, dan Menengah. https://peraturan.bpk.go.id
Pemerintah Republik Indonesia. (2008). Undang-Undang Republik Indonesia Nomor 20 Tahun 2008 tentang Usaha Mikro, Kecil, dan Menengah. https://peraturan.bpk.go.id
Busro, M. (2018). Teori-teori manajemen sumber daya manusia. Prenadamedia Group.
Sutrisno, E. (2023). Manajemen sumber daya manusia (Edisi revisi). Kencana.
Widjajanti, K., & Nugroho, A. (2021). Transformasi ekonomi digital dan penguatan daya saing UMKM di Indonesia. Jurnal Ekonomi dan Bisnis, 24(2), 145–158.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Denok Sunarsi
This work is licensed under a Creative Commons Attribution 4.0 International License.
