Digital Marketing Assistance Through Instagram Social Media for Hania Home Cake's MSME Catering in Setu Subdistrict
DOI:
https://doi.org/10.56457/pascomsidev.v1i1.56Keywords:
Digital Marketing, Social Media, MSMEsAbstract
Digital marketing through social media has become a popular strategy in developing MSME businesses. Hania Home Cake, a catering business located in Setu Subdistrict, Bekasi, also utilizes social media, especially Instagram, as their primary marketing platform. However, they face several challenges such as not being listed on Google Maps, a lack of specific menu listings, poorly managed social media accounts, and suboptimal digital marketing. This study aims to provide digital marketing assistance through Instagram social media to Hania Home Cake's MSME. The research explains the concept of digital marketing, marketing strategies through Instagram, and the importance of using social media to expand reach and increase consumer awareness. In the analysis of the internal environment, weaknesses of Hania Home Cake's MSME were identified, such as underutilization of optimal technology, limited knowledge and skills in digital marketing, limited financial and workforce resources, and dependency on social media marketing. However, this study also identifies opportunities that can be utilized by Hania Home Cake's MSME, such as increasing visibility through Google Maps, creating more specific menu listings, improving the management of social media accounts, and optimizing digital marketing. It is expected that this digital marketing assistance will help Hania Home Cake's MSME enhance their online presence, expand their customer reach, and increase sales through Instagram social media.
References
Dewi, N. M. P., Imbayani, I. G. A., & Ribek, P. K. (2021). Pengaruh Social Media Marketing Terhadap Keputusan Pembelian Yang Dimediasi E-Word Of Mouth Pada Givanda Store Denpasar. Emas, 2(2).
Febriyantoro, M. T., & Arisandi, D. (2018). Pemanfaatan digital marketing bagi usaha mikro, kecil dan menengah pada era masyarakat ekonomi ASEAN. JMD: Jurnal Riset Manajemen & Bisnis Dewantara, 1(2), 61–76.
Haryadi, R. N., Anda Rojali, Khumidin, & M. Fauzan. (2021). Sosialisasi Penggunaan Online Shop berbasis Website di UMKM Cimanggis. Jurnal Pengabdian Bina Mandiri, 1(1), 10–16. https://doi.org/10.51805/jpmm.v1i1.3
Lestari, N. P. (2020). Digitalisasi majukan UMKM. Arsip Publikasi Ilmiah Biro Administrasi Akademik.
Setiawan, B., & Fadillah, A. (2020). Pendampingan Penerapan Strategi Promosi Berbasis Digital Bagi UMKM Di Wilayah Kota Bogor. Jurnal Abdimas Dedikasi Kesatuan, 1(1), 29–36.
Warmayana, I. G. A. K. (2018). Pemanfaatan digital marketing dalam promosi pariwisata pada era industri 4.0. Pariwisata Budaya: Jurnal Ilmiah Agama Dan Budaya, 3(2), 81–92.
